AI is no longer a “nice to have” in transfer pricing, it’s already here, reshaping how tax teams handle documentation, benchmarking, and risk monitoring. Many multinational enterprises (MNEs) are well on their way to integrating AI into their TP processes, using it to speed up compliance, reduce human error, and surface risks in real time.

But there’s still one key question for tax and finance leaders: Can AI really understand and apply the arm’s length principle (ALP)?

Short answer: not completely. But it can do a lot of the heavy lifting, and when used wisely, it becomes an incredibly powerful tool for getting TP right faster, more consistently, and with better insight.

AI Is Already Supporting ALP Compliance and Here’s How:

Let’s be clear: AI isn’t just a buzzword anymore. It’s actively transforming how companies manage some of the most complex and time-consuming parts of transfer pricing.

Take benchmarking. Historically, screening for comparable companies meant hours—sometimes weeks—of manual database work. Now, machine learning can instantly score potential comparables based on financial metrics, SIC codes, and even qualitative text in company descriptions. For instance, some companies are using AI models to rank 2,000+ companies by relevance, filter them by functional profile, and produce a clean, documented selection set, all in a few clicks with TPGenie’s Benchmarking AI.

With Natural Language Processing (NLP), AI can now auto-generate portions of local file reports. Companies are feeding AI tools with ERP data and having first drafts of Chapter 3 (financials) ready within minutes. This cuts drafting time drastically and reduces inconsistencies across jurisdictions.

So yes, AI is already helping MNEs apply the arm’s length principle. It just doesn’t fully understand it yet.

Why the ALP Is Still a Human Concept

At its core, the arm’s length principle is about ensuring related-party transactions reflect what independent parties would agree to under similar conditions. Sounds simple, but as anyone in TP knows, applying it can get messy fast. ALP compliance involves judgment calls:

  • Is a distributor full-risk or limited-risk?
  • Do centralised functions create implicit synergies?
  • Does a particular transaction reflect actual commercial substance?

These aren’t yes/no questions with neat datasets. They require context, professional scepticism, and business insight, things AI doesn’t “get” the way humans do.

Sure, AI can detect margin anomalies, normalise multi-country financials, and surface outliers, but it can’t decide if a tech license fee charged from Ireland to Brazil is really justified under the DEMPE framework. That still needs human judgment.

Where AI Shines in ALP Application

That said, there’s plenty of room where AI already adds serious value, and where it will continue to evolve rapidly:

  1. Benchmarking

AI models are being trained to apply multi-factor filters to identify comparables, by far one of the most time-consuming tasks in TP. Instead of manually sorting 500 companies, teams can now review a pre-ranked list with scores, increasing both accuracy and efficiency.

  1. Narrative Drafting

AI tools trained on past documentation can now generate boilerplate or transaction-specific text. This is especially useful in the financial information and transaction description sections of the local file.

  1. Real-Time Monitoring

AI algorithms can monitor intercompany transactions on a monthly basis, flagging variances before they become audit risks. This moves TP from a reactive to a proactive function.

  1. Data Reconciliation

AI can link ERP data, trial balances, and segmented P&Ls to specific TP reports—ensuring every number can be traced and justified.

What Smart TP Leaders Should Do

Use AI where It works but keep humans in the loop. Policy interpretation, especially under the OECD’s evolving guidance requires judgment that no algorithm can replicate. In short, AI can drive the process, but humans still define the policy.

If you’re leading a TP function today, the goal isn’t to “AI everything.” It’s to identify where AI adds the most value, put the right guardrails in place, and make sure your people still have room to think critically.

Here are a few key principles:

  • Governance matters: Always validate AI-generated benchmarks and documentation. A second pair of eyes is non-negotiable.
  • Be transparent: Document how AI was used, what data it relied on, and where human intervention occurred.
  • Don’t treat AI as magic: It’s a tool—one that’s only as good as the people using it.

Final Thoughts: AI and Humans—Better Together in TP

So, can AI understand the arm’s length principle? Not exactly—but it doesn’t need to. AI doesn’t replace human expertise, it enhances it.

Used wisely, AI allows transfer pricing teams to spend less time on manual tasks and more time on high-value activities like planning, strategy, and audit defence. And that’s exactly where the future of TP lies: smarter processes, stronger compliance, and better collaboration between humans and machines.

With platforms like TPGenie, companies can start tapping into this AI-driven future today, bringing automation, insight, and efficiency to their TP function, without losing sight of the human judgment that still matters most.

If you’re preparing your organization for the future, now is the time to invest in AI-powered transfer pricing tools that turn compliance from a burden into a strategic advantage.

Ready to explore how TPGenie can help your company leverage transfer pricing AI for smarter compliance? Get in touch with our team or schedule a demo today.